Multimedia & entertainment
Televisions, soundbars, speakers, headphones and earbuds, cameras and optics, projectors, streaming devices, gaming consoles and accessories.
Based in London · Shipping worldwide
Your wholesale partner for IT & consumer electronics.
A warm welcome to Apparel Connect. We supply retailers, resellers and distributors with a broad range of branded technology, backed by responsive service, flexible logistics and keen trade pricing. Tell us what you need and you will have a costed answer, usually the same working day.
All major brands
Competitive trade pricing
Same-day quotations
Genuine stock only
Flexible order sizes
Worldwide shipping
Who we are
More than distribution
We are a wholesale supplier of IT and consumer electronics based in the United Kingdom, serving retailers, resellers, online sellers and distributors around the world. Our customers come to us for a wide product range, for pricing that lets them compete, and for the kind of service that means they do not have to chase us.
We trade across the categories that move in volume — multimedia and entertainment, computing and office, mobile and communications, home and lifestyle, and personal care — from the brands your customers already ask for by name.
- A range that keeps growing All the major brands across six categories, plus the accessories and consumables that go with them.
- Service that answers A named contact who knows your account, and a costed reply to your enquiry usually the same working day.
- Logistics that flex Courier, air and sea freight worldwide — a single carton or a full container, on the terms that suit you.
Our product range
The categories we trade
Branded technology across five core categories, plus the components and accessories that go with them.
Computers & office
Laptops, desktops and all-in-ones, monitors, tablets, printers and consumables, storage and memory, networking, keyboards and mice.
Mobile & communications
Smartphones, smartwatches and wearables, tablets, chargers and power banks, cases and protection, audio accessories.
Home & lifestyle
Smart home and connected devices, small domestic appliances, vacuum and floor care, kitchen electricals, lighting and climate.
Personal care
Electric shavers and trimmers, hair styling and care, oral care, grooming sets and health and wellbeing devices.
Components & accessories
Cables and adapters, batteries and power, memory cards and drives, mounts and stands, and the consumables that keep the rest selling.
Our service
We live and breathe wholesale
Distribution is not just moving boxes. It is finding the stock, holding it safely, getting it through customs and putting it on your shelf in sellable condition, with the paperwork your accountant and your customs broker both need.
- Product sourcing We find the product, the quantity and the regional variant you actually need — including hard-to-find and end-of-line stock.
- Warehousing Secure, insured storage with goods-in inspection, serial capture where required and stock held to your call-off schedule.
- Goods transport Road, air and sea freight on agreed Incoterms, with your forwarder or ours.
- Sales & distribution Pricing, allocation and repeat supply agreements for retailers, resellers and online sellers.
Where we trade
Markets we supply
We ship to buyers in established and emerging markets, and we are actively developing new reseller and distributor relationships in each of them.
United Kingdom & Ireland
Retail chains, independent retailers, IT resellers and online marketplace sellers.
European Union
Germany, France, Netherlands, Spain, Italy, Poland and the Nordics.
Middle East
UAE, Saudi Arabia, Qatar, Kuwait, Oman and Bahrain.
North America
United States and Canada, subject to regional variant and certification.
Africa
Nigeria, Ghana, Kenya, Egypt and South Africa.
Asia & Oceania
Regional distributors, plus sourcing partners across East and South East Asia.
Shipping to a market not listed here? Tell us the destination and we will confirm routing, duties, plug type and certification requirements before you commit.
How we work
A predictable order, every time
The same six steps whether it is a first trial order or a standing weekly call-off.
Enquiry & quotation
Send the product or part number, quantity, target price and destination. We return a costed quotation with availability, lead time and Incoterm.
Stock confirmation
We confirm the exact specification, regional variant, plug type, packaging and warranty position in writing before you commit.
Order & payment
We issue a proforma invoice on the terms agreed, and your stock is allocated to you as soon as it is settled.
Goods-in inspection
On receipt we check authenticity, specification, quantity, serials where required and packaging condition, and photograph anything unusual.
Pick, pack & despatch
Palletised or carton-packed to your marking instructions, booked on your nominated forwarder or ours.
Documents & aftercare
Commercial invoice, packing list, transport documents and any certification your market needs — plus the same contact for anything that follows.
Why work with us
What our customers get
Straight answers, genuine stock and a shipment that arrives when we said it would. That is most of what a good distributor is.
Competitive pricing
We buy well and we quote keenly. Because we hold our own stock and buy direct, there is no chain of middlemen adding a margin along the way.
Genuine stock, always
Every consignment is checked on arrival — part number, regional variant, seals and packaging. If we cannot verify where it came from, we do not buy it.
Fast, honest answers
Quotations normally the same working day. If we cannot get a line at your price, we will tell you straight away rather than leave you waiting.
Flexible logistics
We ship by FedEx, UPS and DHL for courier consignments, and work with freight forwarders who specialise in country-specific shipping and clearance. Your own forwarder is equally welcome.
One point of contact
The person who quotes your order sees it through to delivery. No handovers and no repeating yourself to a new department.
Long-term relationships
We would rather supply you every month for ten years than win once on a deal you regret. That shapes how we price and what we promise.
Talk to us
Direct lines to our trade desk
No call centres and no gatekeeping — these reach the people who actually price, allocate stock and ship.
Send us your product list.
Part numbers, quantities, target price and destination. You will get a considered, costed reply from a named person — normally within one business day.